There are many steps involved in promotion of the website. Unfortunately most of them are long term prospects and require daily attention to be really effective. Yet there are some that are one-off spins and needs to be completed in one go. This applies to On-site optimisation where we focus on the structure of the website to improve it’s performance in Search Engines.

The very next step after optimising the code of your website is to register it with search engines – Google and Bing. There is a sequence of steps and some important factors to be focused on and we explain them all!

One of the most impressive and most important tool for SEO technician is Google Analytics. As the name suggest it analyses what the customers are dowing on our website and how are they interacting with it. By carefuly studying the metrics provided we can analyse courses of action that would be required to improve our website.

Websites can also be optimised externally. One of the most important elements of the off-site optimisation is generating so called backlinks or inbound links. There are simply a links from other pages pointing to our page. However Google and Bing are very strict these days of which links carry value and which doesn’t. So be careful here.